The new industrial revolution – what does this mean as we re-build Europe’s economy?

June 9, 2020

New technologies and innovations are being introduced at an unparalleled speed and scale. 
History shows that the discovery of new technologies can spur disruptive innovations with 
decisive effects on the economic development and social fabric of a region, a country or an 
entire society.


The Business Booster, has followed the evolution of trends in sustainable energy every year. As the meeting place for innovative start-ups, industry and investors, TBB 2020 will take a step back and look at the bigger picture of the new industrial revolution, exploring the economic, political, environmental and social context that comes with the overhaul of sustainability, electrification and digitalisation – all against the backdrop of re-building economies post-coronavirus.


As Europe, and indeed the whole world, carefully reopens following the wake of coronavirus, innovation is the opportunity that will form the foundation to re-build Europe’s economy, sustainably and stronger than ever. The energy transition already has implied a change of paradigms, a change in the way we frame the energy system, its actors and the technologies used. With this it is bringing economic and social change that can be amplified by the European Green Deal and other such high level initiatives. 


Public discourse is no longer about coal or oil but rather wind, waves and sun. The move from fossil fuels to sustainable energy is one that is inclusive to society, not just those within the energy industry and utility companies. Energy is also now within the discourse of OEMs, townhalls, cement or paper industries, because the ways in which they understand business and its impact is now changing. Sustainability has become a mainstream conversation across industries.


A political shift is also occurring. Within Europe, we have committed to cut greenhouse gas emissions by at least 40 percent by 2030. Renewable energy sources are set to represent almost three-quarters of the USD10.2 trillion that the world will invest in new power generating technology until 2040. Global economies are digitalising at hyper speed and across industries.


These are the proof points of the new industrial revolution. The re-building of the European economy in 2020 will now only further underline the need to accelerate these goals and meet demand through innovation. 


The Business Booster 2020 will look not only at sustainable energy but industrial policy, the impacts of the industrial revolution, macroeconomic contexts, and the social and political shifts that result from it. Entire sectors are changing as we move towards sustainability, electrification and digitalisation. Will you be ready?


Come discover what the possibilities are through expert discussions and meeting the 150+ innovators driving change, at the world’s leading sustainable energy innovation event from 4-5 November in Berlin. Register now, totally risk free.