Watch-E is a web-based application where municipalities, housing corporations, building companies and energy providers can form a cohesive community with their end-users – with energy saving as the common goal. Endusers can set energy saving targets, compare themselves with other consumer groups, monitor a household’s gas and electricity consumption (and solar yield), and find customised saving advice. Through a loyalty programme, end-users can also earn ‘Energy Coins’ to use for personal or shared goals.